🏢04. Business Models
Last updated
Last updated
BL Token Value Creation, Business Model
■ B2B (Target: Token Project Foundation, Virtual Asset Exchange)
ⓛ When a Token Project Foundation enters into a media content partnership with BLOCKSTREET for news reports, banner promotions, special interviews, and previews, BLOCKSTREET allocates BL Token to the Foundation in the amount of marketing costs determined and agreed upon.
② By sponsoring or participating as a speaker at the annual Blockchain Business Forum, BLOCKSTREET distributes BL Token to the Foundation in the amount of marketing costs determined and agreed upon.
③ By displaying important news and announcements from domestic and foreign virtual asset exchanges on the BLOCKSTREET main screen and linking them in real time, virtual asset investors who visit BLOCKSTREET are naturally drawn to the relevant exchanges, helping to increase the inflow of new users to the exchanges. The exchanges that want to do this either pay an affiliation fee or list BL Token on Block Street.
Key points of the B2B model → If the price of BL token increases, the company that paid the affiliation fee will eventually enjoy the payback benefit, and even if it does not increase, they have nothing to lose as they will get the content effectiveness equivalent to the marketing cost they paid.
■ B2C
When you log in to BLOCKSTREET and check your attendance, read and share articles, follow BLOCKSTREET in the BLOCKSTREET partner community 'Kobak', subscribe to BLOCKSTREET YouTube, and comment on videos, you will receive BL Token as a reward.
1. Value Proposition
Information Provision: BLOCKSTREET provides users with valuable information by providing the latest crypto news, data, and analysis. This enables users to make reliable investment decisions. Expert Content: We provide in-depth analysis and insights through articles written by experts. This greatly helps users understand market movements.
2. Customer Segmentation
General Investors: Individual investors who are interested in crypto and need information.
Institutional Investors: Institutions or companies that need more specialized analysis and data.
Blockchain startups: New companies that want to promote their projects or find investors.
3. Channels
Web Platform: Provides news and reports through Block Street's official website.
Social Media: Shares real-time updates and information through various platforms such as Twitter and Facebook.
Newsletter: Sends information to users on a regular basis through a subscription service.
4. Customer Relationships
Community Building: Builds community by helping users communicate with each other through forums and commenting features.
Customer support: We operate a customer support system to respond quickly to user questions or needs.
5. Revenue Model
Advertising Revenue: Revenue generated through banner ads and sponsorships within the platform.
Premium Subscription Service: Revenue is generated by operating a paid subscription model for advanced analytics and data services.
Affiliated Marketing: Revenue generated through partnerships with crypto exchanges or other platforms.
6. Key Resources
Professionals: A team of blockchain and crypto experts.
Database: Infrastructure for storing market data and articles that are updated in real time.
Brand Awareness: Brand value created through continuous content provision and building user trust.
7. Key Activities
Content Creation: Activities of writing and editing the latest news and analysis articles.
Data Analysis: Analyzing market data and trends and providing them to users.
Customer Care: Collecting user feedback and improving services based on it.
8. Key Partnerships
Exchanges and Financial Services: Building trust in both directions and creating advertising and affiliate opportunities.
Professional Communities and Forums: Collaborating to share information and expand user base.
9. Cost Structure
Operating Costs: Website maintenance, server costs, staff salaries, etc.
Marketing Costs: Advertising and promotion costs.
Data and Material Purchase Costs: Costs of purchasing information from external data providers.
BLOCKSTREET builds a sustainable business model by providing reliable information in the crypto market and targeting various customer segments. It will continue to grow through content and services that meet market needs.
