💫02. Local Market
As the traditional funding structure of the news industry collapses, the media industry is experimenting with “pay to play” models, but news media users consider 'advertising' to be the most important revenue model. The least important was “reader subscriptions. However, news media users say they will increase their spending on knowledge information content platforms and online news in five years.
The report, “News Media Mid- to Long-Term Market Outlook Study,” was conducted by the Korea Press Foundation as part of its 2022 research project. The study was conducted by Jongyoon Hong, BK Professor, Department of Media and Information, Seoul National University, Sungmin Lee, Professor, Department of Media and Video, Korea University of Communication, and Serin Ahn, Master's student, Department of Media and Information, Seoul National University.
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